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Goop ‘Pops Up’ in Nordstrom

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By: Christine Esposito

Editor-in-Chief

Gwyneth Paltrow’s Goop is partnering with Nordstrom to bring her brand to Pop-In@Nordstrom in select stores across the country and online. This is the first-time Paltrow’s brand is working with a major retailer in this capacity, and the first-time goop has a concurrent retail presence in multiple markets at once.  goop-In@Nordstrom —merchandised as an enclosed living space—features a mix of wellness-focused products curated by the goop team, spanning across apparel, accessories, beauty and home...

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